haku: @indexterm sales promotion / yhteensä: 268
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1.
Metrics that matter. Identifying the importance of consumer wants and needs
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 339-359
 2009 Lautman, M.R.
Pauwels, K.
2.
This event is me! How consumer event self-congruity leverages sponsorship
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 271-284
 2009 Close, A.G.
Krishen, A.S
Latour, M.S.
3.
Commodity, gift and mass-gift: on gift-commodity hybrids in advanced mass consumption cultures
Economy and Society
2009 : MAY, VOL. 38:2, p. 304-325
 2009 Bird-David, N.
Darr, A.
4.
The informative and persuasive components of pharmaceutical promotion
International Journal of Advertising
2009 : VOL. 28:2, p. 313-349
 2009 Rod, M.
Saunders, S.
5.
Generalizations on the effectiveness of pharmaceutical promotional expenditures
International Journal of Research in Marketing
2008 : DEC, VOL. 25:4, p. 234-246
 2008 Kremer, S.T.M. (et al.)
6.
Decomposing the sales promotion bump accounting for cross-category effects
International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 201-214
 2008 Leeflang, P.S.H. (et al.)
7.
Long tail media in the store
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.329-338
 2008 Sorensen, H.
8.
Does flow influence the brand image in event marketing?
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 138-147
 2008 Drengner, J.
Gaus, H.
Jahn, S.
9.
Bestseller and list and product variety
Journal of Industrial Economics
2007 : DEC, VOL. 55:4 p. 715-738
 2007 Sorensen, A.T
10.
Enhancing food promotion in the supermarket industry: a framework for sales promotion success
International Journal of Advertising
2006 : VOL. 25:2, p. 223-245
 2006 Simpson, L. S.
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